Sunpride received Breakthrough Campaign of The Year 2021 for their #PilihanTepercaya campaign at Marketeers Editor’s Choice Award 2021 held by Marketeers Magazine on December 15, 2021. Sunpride has won this award for two consecutive years.
The #PilihanTepercaya campaign, launched since August 2021, is an educational campaign that not only to communicate about food safety, but also the importance of traceability technology which further strengthen Sunpride as a trusted brand.
“Thank you Marketeers Magazine for gracing us with this award. This award shows Sunpride’s commitment in continuing to provide the best fruits that are safe for consumption and with great quality of freshness that can be identified and traced from the farmer to the customer. Sunpride also has just launched the implementation of Blockchain technology to improve the traceability of fresh fruits in Indonesia where we collaborate with one of our partners at Modern Trade,” said Cindyanto, CEO of PT. Sewu Segar Nusantara.
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